On this episode of First State Insights, Dan Shortridge, the author of DIY Public Relations, speaks with Troy Mix, Associate Director at the University of Delaware's Institute for Public Administration (IPA), about how communications professionals and organizations should tell their stories and generate publicity for their work.
Dan Shortridge is a communications and marketing consultant and author with more than 20 years of experience in local public relations and daily journalism. He's led communications for state and local government agencies and helped support small businesses and nonprofits. Before moving into public service, he worked for 11 years as a reporter, editor, and designer at newspapers in Delaware, Maryland, and Ohio. In addition to authoring DIY Public Relations, he's the co-author of three local-interest books about Delaware and Delmarva.
This episode was recorded on October 6, 2022 for First State Insights. Opening and closing music: "I Dunno" by Grapes, used under Creative Commons 3.0 License.
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Tune to First State Insights for information, perspectives, and analysis—"IPA"—on public policy, management, and community and economic development in Delaware. In the coming weeks, expect interviews across multiple sectors from business people, brewers, and entrepreneurs to urban planners, environmentalists, educators, and caregivers.
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IPA is a research and public service center within the University of Delaware's Joseph R. Biden, Jr. School of Public Policy and Administration.
